Based on the case reading, find some other resources online as well. And Need to answer all these questions.
Need two single space, word count at least 1350.
Tim Horton’s: Bringing Canada’s Iconic Coffee to China
Case Questions
1. What were the motives for Tim Hortons to expand internationally?
2. Why did Tim Hortons enter China?
3. Is joint venture the best entry mode for Tim Hortons? Why? Why not?
4. Based on your assessment, what should be Tim Hortons next moves?
a. Positioning?
b. Market expansion strategy for China?
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