Critical Thinking Assignment Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processin

Critical Thinking Assignment

Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processing. The TV’s introductory price is $10,000. Answer the following questions in your Critical Thinking assignment.

  1. Who should be Sony’s initial target market? What are the target consumers’ demographics and psychographics?
  2. How would you identify the innovators for this product?
  3. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
  4. Describe how Sony can use the five product features that affect adoption to speed up the diffusion of its new TV model.

Your well-written paper should meet the following requirements:

  • Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
  • Use Saudi Electronic University academic writing standards and APA style guidelines.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

Critical Thinking Assignment Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processin

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