ECOM 322: Social Media Marketing

ECOM 322: Social Media Marketing




1st Semester/2023-2024


Discussion Question


Write a report discussing the following points:


1.Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2022-2023). For each campaign:


Give the reasons behind their success?

What is the added value of this marketing campaign for the company/organization?

Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

Why did the social media marketing campaign fail?

And what can we learn from them?




For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.

Examples can be a profit or non-profit organization.




Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?

ECOM 322: Social Media Marketing

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