power point/ google slide advocacy housing assistance

Developing an advocacy strategy is one of the founding principles for change of policy in government. A legislative strategy is needed to present a position for policy change supported by subject matter experts. Each of these elements can be effective on their own for policy change, but coordination of more tools will bring an increased focus to the issue and a systems approach to creating awareness of the needed change. This slide presentation (PowerPoint or Google Slides) assignment will help students understand systems work needed to create change in legislative policy. Students are expected to develop an advocacy strategy based on their group’s topic of policy decided upon in week 2

.If your team was in charge of developing an overall legislative strategy for your policy reform, what would it look like? Examine each of the following elements, being as specific as you can. Use the following questions as your guide:

  1. Testifying: Would it be important to testify on this issue? Why or why not? If so, what would you hope to gain? Who would you choose to deliver the testimony? Why? Who would you be trying to influence? What would you seek to get across?
  1. Coalition building: Would it be important to work in coalition? Why or why not? Who would you seek to partner with? Why? What would you have the coalition do?
  1. Face-to-face lobbying: How important would face-to-face lobbying be? Who should actually make these visits? Why? Who would you target? Why? Which arguments would be most effective? How would you frame them? What kinds of written tools would be most helpful? What role, if any, do you see for clients/consumers in your lobbying effort? Explain.
  1. Field organizing: Is an active field presence important? Why or why not? If so, who would you mobilize? How? With what message? What would you ask them to do?
  1. Media campaign: Would you use the media as part of your action campaign? Why or why not? What media resources would you use? What message would you seek to convey? Who would your audience be? How would you coordinate this effort with other parts of your legislative campaign?
  1. Finally, which of these activities do you see as the centerpiece of your legislative campaign? Why?

Step Three: Collect all the assignment requirements post in a Google Slides,


To develop an effective legislative strategy for housing assistance reform in California, we need to employ a multifaceted approach that includes testifying, coalition building, face-to-face lobbying, field organizing, and a media campaign. Each of these elements will play a crucial role in advocating for our policy reform. Testifying: Importance of Testifying: Testifying on the issue of housing assistance is crucial as it provides a platform to present data, personal stories, and expert opinions directly to policymakers. It can highlight the urgency and the impact of housing issues on Californians. Goals: We aim to inform legislators about the critical need for enhanced housing assistance, dispel misconceptions, and provide compelling evidence supporting the reform.

Choice of Testifiers: We would select a diverse group of testifiers, including:

Housing Policy Experts: Such as representatives from the California Housing Partnership.

Affected Individuals: People like Maria Sanchez, a single mother who faced homelessness due to skyrocketing rent. – **Social Service Providers:

Leaders from organizations like the Coalition for Responsible Community Development.

Economists:Academics such as Professor Manuel Pastor from the University of Southern California. Target Audience: Our primary audience would be members of key legislative committees on housing and social services and undecided or influential lawmakers.

Key Messages: The human cost of inadequate housing assistance, highlighting stories like Maria Sanchez’s. – The economic benefits of stable housing for community development, referencing studies from the National Low Income Housing Coalition. – Successful case studies from other states or localities, such as Oregon’s Housing First initiative .

Coalition Building Importance of Coalition: Building a coalition is essential to amplify our voice, share resources, and demonstrate broad support across various sectors. Potential Partners: We would seek to partner with: – **Housing Advocacy Groups, Such as Housing California. Non-profits: Like the California Community Foundation. – Community Organizations: Including the Los Angeles Community Action Network. – **Business Groups:** The California Chamber of Commerce could emphasize the economic impact of housing stability. – **Labor Unions:** Such as SEIU California. – **Faith-based Organizations:** Groups like PICO California. **Coalition Activities:** – **Coordinated lobbying efforts:** Joint visits to legislators. – **Joint public statements and op-eds:** Articles in major newspapers like the Los Angeles Times. – **Organizing community forums and rallies:** Events in major cities such as Los Angeles and San Francisco. – **Sharing research and policy proposals:** Utilizing data from think tanks like the Public Policy Institute of California. Face-to-Face Lobbying **Importance:** Face-to-face lobbying is critical for personalized communication and relationship building with legislators. **Lobbying Team: Our lobbying team would include: – **Policy Experts:** From organizations like the Terner Center for Housing Innovation. **Affected Citizens:** Individuals like John Smith can share their personal struggles with housing. Influential Community Leaders, Such as city council members from areas heavily impacted by housing issues. Targets: We would target key members of housing and budget committees, legislative leaders, and swing voters in the legislature, such as Assemblymember David Chiu and Senator Scott Wiener. Effective Arguments: The cost-effectiveness of preventive housing assistance versus emergency interventions, supported by data from the Urban Institute. – Positive outcomes in regions with robust housing support systems, like San Francisco’s supportive housing programs. – Personal stories of individuals impacted by housing insecurity

**Framing:** We would frame our arguments around the moral imperative and economic rationality of ensuring stable housing for all Californians. **Written Tools:** – Policy briefs and white papers from the California Legislative Analyst’s Office. – Infographics highlighting key statistics from the California Department of Housing and Community Development. – Testimonials and case studies from affected individuals. – Fact sheets comparing legislative proposals from different states and their outcomes.

Role of Clients/Consumers Engagement: Clients/consumers would play a vital role in our lobbying efforts by sharing their experiences and illustrating housing policies’ real-world impacts. Activities: Testifying at hearings: Personal stories to humanize the data. Participating in meetings with legislators: Directly influencing decision-makers. Sharing stories through media and public forums: Using platforms like social media and local news outlets.

Field Organizing Active Presence: An active field presence is essential to mobilize grassroots support and pressure legislators. Mobilization: We would mobilize affected residents, community activists, and volunteers through local organizations and social media campaigns. **Message:** The core message would emphasize the right to safe, affordable housing and the collective benefits of housing stability. Actions: Organizing rallies and town hall meetings:

In major urban centers and affected communities. Conduct letter-writing and phone call campaigns to legislators: Utilize networks from partner organizations. – Distribute educational materials in communities: Informational pamphlets and flyers with clear calls to action.

Media Campaign Importance: A media campaign is crucial for raising public awareness and shaping public opinion on housing assistance issues. **Media Resources:** We would utilize traditional media (newspapers, TV, radio) and digital platforms (social media, blogs, websites).

Message: Our media message would focus on the urgent need for housing reform, personal stories of those affected, and the broader social and economic benefits of enhanced housing assistance.

Audience: The general public, policymakers, and potential coalition partners. **Coordination:** Media efforts would be coordinated with other campaign activities to ensure consistent messaging and maximize impact. ### Centerpiece of the Campaign Central Activity:

Face-to-face lobbying would be the centerpiece of our campaign. Direct engagement with legislators is crucial for understanding their concerns, addressing their questions, and persuading them with compelling evidence and personal stories.

Reasoning: Personal interaction allows for tailored arguments, immediate feedback, and building trusting relationships, which are essential for legislative success.

Google Slides Presentation Outline:

1. Introduction – Overview of Housing Assistance Reform – Importance for California

2. Testifying: Importance and Goals – Choice of Testifiers – Target Audience and Key Messages

3. Coalition Building – Importance and Potential Partners – Coalition Activities

4. Face-to-Face Lobbying Importance and Lobbying Team – Targets and Effective Arguments – Written Tools

5. Role of Clients/ConsumersEng agement and Activities

6. Field Organizing- Importance and Mobilization – Message and Actions

7. Media Campaign Importance and Media Resources – Message and Audience – Coordination 8. **Central Activity** – Face-to-Face Lobbying as the Centerpiece – Justification This strategic plan, when executed effectively, can significantly enhance the prospects of passing comprehensive housing assistance reform in California .


Testifying 1. California Housing Partnership. (2021). “The Road Home: Affordable Housing and Natural Disasters.” Retrieved from [California Housing Partnership]().

2. Manuel Pastor, University of Southern California. (2020). “Equity, Growth, and Community: What the Nation Can Learn from America’s Metro Areas.” Retrieved from [USC Dornsife]().

3. National Low Income Housing Coalition. (2021). “Out of Reach: The High Cost of Housing.” Retrieved from [NLIHC]().

Coalition Building

4. Housing California. (2021). “Our Coalition.” Retrieved from [Housing California]().

5. California Community Foundation. (2021). “Housing and Economic Development.” Retrieved from [California Community Foundation]().

6. PICO California. (2021). “About Us.” Retrieved from [PICO California](). **Face-to-Face Lobbying

7. Terner Center for Housing Innovation. (2021). “The State of the Nation’s Housing.” Retrieved from [Terner Center]().

8. Urban Institute. (2021). “The Cost of Homelessness: Why Preventive Housing Assistance Is Good Fiscal Policy.” Retrieved from [Urban Institute]().

9. California Legislative Analyst’s Office. (2021). “Assessing Recent Trends in California’s Housing Market.” Retrieved from [LAO](). Role of Clients/Consumers

10. Coalition for Responsible Community Development. (2021). “Our Impact.” Retrieved from [CRCD]().

11. California Department of Housing and Community Development. (2021). “Housing Needs Assessment.” Retrieved from [HCD]().

Field Organizing 12. Los Angeles Community Action Network. (2021). “Campaigns.” Retrieved from [LA CAN]().

13. Public Policy Institute of California. (2021). “California’s Future: Housing.” Retrieved from [PPIC](). Media Campaign 14. Los Angeles Times. (2021). “Editorial: California’s Housing Crisis.” Retrieved from [LA Times]().

15. California Legislative Analyst’s Office. (2021). “California’s High Housing Costs: Causes and Consequences.” Retrieved from [LAO]().

power point/ google slide advocacy housing assistance

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