Question: Analyze two advertisements for how they use some of the tactics described in the Persuasion lecture.

Question: Analyze two advertisements for how they use some of the tactics described in the Persuasion lecture. Advertisements can be from TV, internet, magazines, etc. Describe the ad, the tactics and whether you feel the ad incorporated the tactic appropriately, and what they could have done better. (one page, single spaced, 12 font)

 

Use the information below to answer the question:

 

 

defining persuasion: process in which a message includes change in behavior or attitude.

 

routs of persuasion:

1. preipheral persuasion route: occurs when people are influenced by incidental cues.

– has low elaboration and uses heuristics.

 

2. central route persuasion: occurs when interested people focused on arguments and respond with favorable thoughts.

– high elaboration, involves carful thought about message and everything evaluated as an argument and critical factor weather the arguments are good.

 

Sources of persuasion:

authority

likeability: affect heuristic -> similarity,

Praise: Ego

honesty: consistent, straightforward, admits mistakes, transparent

 

Tricks of persuasion:

Reciprocity & “free gifts”

○Door-in-the-Face

•Presenting the message as education

•Consistency

 

○ Foot-in-the-Door

• Loss and Gain-framed messages

• Highlighting scarcity

• Arousing emotion

Question: Analyze two advertisements for how they use some of the tactics described in the Persuasion lecture.

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