Read: Case Problem “NIO: Battling Tesla with Battery as a Service” by Bhattacherya, S., and Bhattacherya, L., SMU108, 2021-12-12
Prepare a Managerial Report* structured as follows:
Task 1-1: Structure and present your paper as a Managerial Report, with a cover page, table of content, executive summary, main body, and appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices
Task 1-2: How does NIO BaaS business model connect to climate change, EV trends, and the circular economy?
Task 1-3: What are the key features of the NIO BaaS offering? What are the advantages?
Task 1-4: What are some of the needs of the circular economy? How can NIO BaaS promote a circular economy?
Task 1-5: Compare NIO and Tesla’s strategies in combating the twin challenges of battery charging time and range anxiety to accelerate the diffusion of EVs. Which strategy do you think fares better in the long run and why?
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